Tourism; whether you’re the holiday maker taking some vital vacay or the local ducking and diving in between dawdling visitors, you can’t deny the benefits it brings to an area. My time in Florence certainly highlighted that. After Rome and Venice, Florence is the next most popular Italian tourist destination and why not? It houses over 60% of the world’s art heritage, boasts architectural feats such as Brunelleschi’s Duomo and is the birthplace of luminaries, Michelangelo, Dante, and Niccolo Machiavelli. Sixteen million visitors a year flock to the city to pay their dues and Florence’s economy thrives on it! Restaurants, hotels, museums and tour agencies all revolve around attracting foreigners to make big money. But it’s not the just the conventional establishments that are capitalising. There is a growing group of young and intrepid entrepreneurs riding the wave. I talk to three such locals, restauranteur Federico, Martina who manages holiday apartments and historical tour guide Andrea who have started their own businesses in tourism and are doing bloody good job at it too!